Global Multi-Platform Network moves into longer-format content and targets co-productions for linear TV.
Zoomin.TV, part of the leading international digital entertainment group MTG, announced today the launch of Zoomin Studios, a new division which will create innovative longer-form content for a global audience.
Zoomin Studios, headed by award-winning TV and digital producer and director Richard Chambers, will draw on Zoomin.TV’s worldwide network of Generation Z creatives to develop and co-produce formats and factual programming for linear TV channels as well as mobile and online platforms.
The division is already in advanced discussions with other producers and distributors about co-producing television formats based around some of Zoomin.TV’s top Gen Z talents, who between them have amassed more than 1.8 billion views on their YouTube channels. Chambers will be at NATPE to meet producers and broadcasters about new projects.
Zoomin.TV CEO Jan Riemens said: “Traditional broadcasters and advertisers are struggling to provide the right type of content to connect with a Generation Z audience which has been turning off linear TV channels. Our talent already has vast audience recognition and loyalty across the 25,000 YouTube channels we manage and Zoomin Studios will deliver this audience to TV platforms and brands. Creating Zoomin Studios makes the Company ideally positioned to create a feedback loop between the broadcast and digital worlds and we are uniquely placed to monetise both.”
Richard Chambers, Head of Zoomin Studios added: “We know ‘traditional’ TV is by no means dead and just how attractive it remains to YouTube stars and their fans. Our extensive knowledge of the content Gen Z both makes and consumes online, alongside the creative storytelling and high production values needed for long-form TV shows, gives Zoomin Studios a unique ability to source new talent, build an online fan base for them and now, working with co-production partners, develop formats to bring that ready-made talent and audience to linear TV audiences globally.”
Zoomin Studios’ core DNA is inspired by the youngest generation of video audiences: Generation Z post-millennials born from the mid-1990s onward. The first generation to grow up steeped in mobile technology and social media platforms, Gen Z is also the first generation to be a major influencer on the behaviour of other generations and in particular how content is shared and consumed across different platforms and devices.
Richard Chambers is a multi- award winning TV executive who has worked at the BBC and indies including Tigress, Icon, IWC and Touch Productions, producing and directing factual programmes for broadcasters including Discovery, National Geographic, BBC1, BBC 2 and C5, featuring on-screen presenters as diverse as Sir David Attenborough, Robson Green, Monty Halls, Benedict Allen, Michaela Strachan and Michael Mosley.
Mark Ogle (For Zoomin.TV): firstname.lastname@example.org; t: +44 (0) 7789 981 561