Zoomin Studios, the format creation division of Zoomin.TV, the GenZ skewed global multi-platform producer and network, has signed a deal with MTG which will see its new series All For Adrenaline launch on the Group’s Scandinavian, Baltics and Bulgaria networks.
All For Adrenaline (10×60’) follows daredevil free-climber and YouTube celebrity James Kingston as he trades tricks with other adrenaline addicts around the world, testing his own prowess against theirs while performing nail-biting stunts such as running with the bulls in Pamplona, Spain; descending into an active volcano on a South Pacific island; extreme caving in New Zealand and chasing monster storms in the USA’s Tornado Alley.
Richard Chambers, Head of Zoomin Studios said: “James has already built a massive, global online fan base who have been following his incredible climbs in iconic locations around the world. I’m thrilled that we’ll be working with MTG to transfer him to a new linear audience throughout the Nordics, who I’m sure will be equally gripped by his exploits.”
Jakob Mejlhede, Executive Vice President MTG Programming & Content Development said: “Zoomin has a great approach to talent and adapting content for different platforms. All For Adrenaline is a great example of an online success with potential for the TV screen. We look forward to the show getting commissioned and are excited about seeing the final product.”
“Zoomin TV’s objective is to connect GenZ viewers to TV through new programming and on-screen talent which appeals to them. MTG is looking exactly for that target group for its networks, so this deal works perfectly for both sides,” Richard Chambers added.
Zoomin Studios recently announced its first co-production partnership deal with Off The Fence Productions, which will see a number of projects co-developed and co-produced for the international markets; and an expansion into North America through a representation deal with Paradigm Talent Agency.
Zoomin Studios’ core DNA is inspired by the youngest generation of video audiences: Generation Z post-millennials born from the mid-1990s onward. The first generation to grow up steeped in mobile technology and social media platforms, Gen Z is also the first generation to be a major influencer on the behaviour of other generations and in particular how content is shared and consumed across different platforms and devices.
Richard Chambers will be outlining Zoomin Studios’ strategy and projects at a MIPTV Digital Fronts Session “CONNECTING GEN Z TO TV” in the Grand Auditorium, Palais 1, 04 Apr 2017, 15:50 – 16:20.
For more information, contact:
Mark Ogle (For Zoomin StudiosTV): firstname.lastname@example.org; t: +44 (0) 7789 981 561