Amsterdam May 20th, 2019 – With a gentle stroke of his pen, followed by a powerful handshake, last week in Beijing Roger Lodewick, CEO of Zoomin, sealed the special partnership between Zoomin and CCTV+, the Chinese video news agency specializing in video on demand.
“With this partnership, we have received confirmation that the Chinese market is embracing Zoomin, just as we are embracing the Chinese market and our growing cooperation with Chinese partners,” said Lodewick, after signing the agreement with Mr. Gao Wei, General Director of CCTV+. “It’s proof that our positive and enriching Gen Z content provides CCTV+ with a great tool to engage and attract the young and hard to reach Gen Z audience.”
The signing of the partnership was part of a conference on video collaboration for digital platforms in Asia. More than 150 executives and other professionals from more than 10 countries participated in the event, which focused on broadcasting concepts, content creation, cooperation and new developments in the field of internet broadcasting.
“Attending the conference was a unique opportunity for a foreign digital content company like Zoomin, which has business in China. It reflects our reputation and recognition in China, not only by our partners, but also by local authorities.” said Tim (Er Xia Te) Ye, Zoomin’s Country Manager China.
The partnership with CCTV+, Roger Lodewick explains, has laid the foundation for a wide cooperation between CCTV+ and Zoomin on documentary series, short form content co-productions and distribution. Lodewick said, “We’re very proud about embarking on this new partnership. It’s also an acknowledgment of the continuous trust and growth we enjoy from the Chinese market. It provides us with a massive global platform for the unique storytelling content we produce both in China and the rest of the world.”
Over the past two years, Zoomin has already produced short and long-form videos for several Chinese partners, including companies like Tencent and Baidu, and expects to announce more deals in China in the next coming weeks.
CCTV+ is based in Beijing as part of the state-owned China Central Television television news network. CCTV+ was launched in December 2010 to cover stories from all around the world in six languages and on over 1,600 television channels in more than 70 countries.
Zoomin is the leading digital media company for today’s most influential audience, Generation Z. Producing hundreds of videos a month in 10 languages, Zoomin is one of the world’s hottest online video publishers. We work alongside over 3,000 video journalists and 2,000 content creators from around the world. And with three billion views a month… we’re still growing.
Our mission statement is: Dare. Care. Share. We tell stories with purpose. Stories that bring change to people’s lives. We focus on inspiring, emotionally compelling and empowering content and we are more than short form. We work with the biggest online talents, broadcasters and co-producers to create cutting-edge formats and deliver ground-breaking television content. Zoomin offers brands, advertisers and media agencies the opportunity to reach the “unreachables” with online advertising. Publishers can choose from a multitude of video feed subscriptions or short-format content from our extensive library.
With our headquarters in Amsterdam and offices in Beijing, Berlin and São Paulo… we’re global. Zoomin is part of the international digital entertainment group MTG.
For more information on Zoomin, contact:
Jos Timmers, Head of Global Sales Operations/Communications
00-31 6 466 233 25