Milan (May 21, 2019) – Today, WebAds, the independent publisher ad sales house for digital media, is entering into a new partnership with Zoomin, Europe’s leading Gen Z content producer, as its official representative for advertising and media sales in Italy. This partnership marks Italy as an important country for Zoomin’s commercial advertising business.
Working with a wide range of top publishers around the world, Zoomin is the main source of compelling, positive and relevant short-form content created especially for Gen Z, today’s most influential audience – in Italy there are nine million Gen Z’ers.
“We know and recognize the experience of WebAds in the Italian market. Our original video content attracts a very young and elusive audience with positive and creative stories from all parts of the world. With WebAds, we see multiple synergies that will let us deliver a unique online video advertising product to Italian advertisers.” said Daniele Panato, Country Manager at Zoomin in Italy.
“We are thrilled to partner with Zoomin, it’s a strategic communication platform for brands that aim to talk to a very specific young audience,” said Constantijn Vereecken, Managing Director WebAds in Italy. “As an agency, we have a strong focus on Millennials and Gen Z and we expect to strengthen our presence within that segment thanks to Zoomin and its video production, which is the preferred media format of Gen Z.”
WebAds will offer video solutions both through automated and direct sales, using sophisticated first party data for targeting to enable brands to connect with Zoomin’s exclusive audience Gen Z, who are notoriously hard to reach for traditional news platforms.
Zoomin is the leading digital media company for today’s most influential audience, Generation Z, producing and publishing hundreds of videos a month in 10 languages. We focus on inspiring, emotionally compelling and empowering content, both short (digital) form and long (TV) form. Zoomin offers brands, advertisers and media agencies the opportunity to reach the “unreachables” with online advertising. Zoomin, with headquarters in Amsterdam and offices in Beijing, Berlin and São Paulo, is fully part of the leading Swedish international digital entertainment company Modern Times Group.
WebAds was founded in 1997 as the first independent digital media sales house in the Netherlands. It expanded its presence in Italy, Spain and USA, and today represents an extensive group of leading digital publishers within its European and global network. WebAds offers a full range of digital media solutions cross-device through traditional and programmatic sales using the best technologies. Innovation, international know how, +20 years of experience in digital market are WebAds distinctive characteristics. WebAds is the dedicated Premium Publishers Network that manages the commercial and technical activities for Publishers, providing advertisers and media agencies certified and valuable audience.
WebAds | Mary Aimée Abdel Sayed
Marketing & Communication Manager
Tel. +39 348 733 05 14