InnoGames, Germany’s leading developer and publisher of online and mobile games, and Zoomin.TV, Europe’s leading Gen Z content producer and publisher, set the ground for a strategic cooperation with the launch of a video series. The videos will showcase InnoGames’ portfolio with a strong focus on the company’s flagship Forge of Empires and the recently launched Warlords of Aternum. This collaboration sets the ground for upcoming joint projects under the umbrella of MTG.
“The series signals InnoGames’ next step towards enhancing short-form content offered on multi-channel networks and marks another milestone for cooperations within MTG’s gaming vertical. We are proud of working more closely with Zoomin.TV to present our games to their passionate audiences around the world”, comments Christian Pern, CMO InnoGames.
Roger Lodewick, Zoomin.TV CEO continues, “This cooperation is a great example of the new strategy we have been implementing over the last few months. We’re connecting our Gen Z content production skills and our massive online reach with gaming companies targeting a young demographic. We’re thrilled that we can partner up with InnoGames as they are one of the leaders in this field.”
Online gaming is one of Zoomin.TV’s key verticals and Zoomin.TV will work closely with InnoGames to drive high viewerships. The cooperation starts with the production and launch of eight videos, which will be released in December and January on the ZoominGames channels on Facebook and on YouTube. There will be two episodes published per week with an average length of 3-4 minutes, which will be distributed in English, German and Spanish.
The first video “Top 5 Turn-Based Strategy Games for your phone” is available on YouTube (here) and Facebook (here). Other videos in this series are “Top 5 Tips to level up quickly in Warlords of Aternum”, “5 favorite ages in Forge of Empires” and “Top 5 Building Strategies for Forge of Empires”.
With a revenue of more than 160 million EUR and 400 employees from 30 nations, InnoGames is Germany’s leading developer and provider of mobile and online games. The company is best known for Forge of Empires, Elvenarand Tribal Wars. InnoGames’ complete portfolio encompasses six live games and several mobile titles in production. After ten years of consecutive growth, InnoGames’ revenue increased by 24 percent in 2017 and is set to further soar with the mobile versions of Elvenarand titles such as Warlords of Aternum.
At Zoomin.TV we’re passionate about engaging with our Gen Z audience through inspiring, positive and empowering content. We’ve been making video content since 2001 and grew to a company of over 150 people, with over 35 nationalities and offices in Europe, Latin America and Asia. We’re growing fast, are under new management since May 2018 and are fully part of Swedish stock listed and leading international digital entertainment company Modern Times Group. Together with our 3,000+ video journalists around the world, we’re producing hundreds of premium Gen Z videos a month, in 10 languages, distributed over more than 2,000 publishing websites resulting in over 3 billion views a month. This is also why we work with all the major advertisers and media agencies around the world. We Dare. Care. Share. and are smart, bold, fun and engaging. Visit us at www.zoomin.tv.
For more information please contact:
Gerrit Jan de Roo
+31 6 51 57 92 96