Zoomin.TV gains 1.5 billion monthly viewer reach
Zoomin.TV and Tencent signed a partnership giving Zoomin.TV access to over 1.5 billion Chinese viewers. Zoomin.TV launched its official WeChat and the meaningful stories from Zoomin.TV are now available to the 936 million monthly active users on WeChat Official Account, 632 million on Qzone and 460 million on Kuaibao Platform.
“Zoomin.TV is the Gen Z video producer and publisher that daily creates video stories with a purpose and gives ordinary and talented people a voice,” says Xue Wang, Country Manager China for Zoomin.TV. “The company is growing fast and is now active in dozens of countries world-wide, from Europe to Brazil and from the United States to China. Zoomin.TV has been very successful in reaching Generation Z; the generation that consumes information and communication almost exclusively on their digital and mobile devices.“
“The stories that Zoomin.TV creates by working with 3,500 video reporters around the world, are one of a kind and strongly appeal to the younger generation,” Xue continues. “Our video stories are truly daring and caring and therefore pre-eminently suited to be shared on social media platforms. The numbers simply speak for themselves; Zoomin.TV really knows how to reach the Generation Z. We are pleased with our partnership with Tencent and see great potential.”
Co-founder and COO Bram Bloemberg was invited by Tencent at its headquarters in Shenzhen on his recent China trip. “It was great to meet so many likeminded people and experience the innovation driven spirit first handed,” says Bloemberg. “The content embracing strategy from Tencent to hook Generation Z to their platforms is smart and is playing out well for Tencent. They are simply one of the global leaders in this domain and we are proud to work with them together”.
Zoomin.TV tells stories with a purpose that bring change to people’s lives, focusing on inspiring, emotionally-compelling and empowering content, stories about what affects us. First To Know, or #F2K, is the Gen Z take on current affairs, our way of addressing what’s happening now. #LocalHeroes are profile pieces that highlight the lives and work of people who dare to aim at the impossible to achieve a greater good. #Brainchips is our funny, edgy and opinionated way to take a break, with video. #FuturePlanet focuses on all the issues, challenges and solutions that affect the environment, creatures and ecosystems. #JustMe is the place where we can be ourselves, where we experiment, experience, wonder, and wander, from a POV perspective. #Beehive is our space to focus on how to improve our lives and that of others around us. It’s all about you and me, our loved ones, family members, friends and pets alike. Watch our Chinese Generation Z video.
Zoomin.TV is a leading digital media company redefining content for today’s most influential audience, Gen Z. Producing over 400 videos a day in 20+ languages, Zoomin.TV is the world’s largest online video publisher. We also operate one of the largest multi-platform networks with over 25,000 content creators globally, reaching over 3.2 billion views a month. Headquartered in Amsterdam, Zoomin.TV has 16 offices on 4 continents and is part of the leading international digital entertainment group MTG.
Tencent is one of the largest Internet companies as well as the largest gaming company in the world. Its many services include social network, web portals, e-commerce, mobile games and multiplayer online games. Offerings include the well-known instant messenger Tencent QQ and one of the largest web portals QQ.com. Mobile chat service WeChat has helped bolster Tencent’s continued expansion into smartphone services. Tencent has its headquarters in Shenzhen and has been credited as one of the world’s most innovative companies by numerous media and firms such as Boston Consulting Group.
Zoomin.TV contacts for this press release:
Xue Wang, Country Manager China
Office: +86 10 5864 2331
Mobile: +86 13 601 008 255
Bram Bloemberg, Co-founder and COO
Mobile: +31 653802164
Eric Snelleman, Global Head of Partnerships & Managing Director APAC
Mobile: +31 640093201