Los Angeles, December 6, 2016

Zoomin.TV and Wurl TV bring Multilingual Lifestyle, Travel, Sports and Entertainment Programming to Cable TV Screens Nationwide in the U.S.

Zoomin.TV, a part of the leading international digital entertainment group MTG, is announcing today that it is launching two new original series to the programming lineup on Wurl TV’s broadband-delivered cable channel “The ALT Channel”. “Zoomin.TV Now” is a new daily series featuring entertainment news and human-interest programming. “Zoomin.TV Latino” is a daily series featuring Spanish-language entertainment news, sports, culture, fashion, food, science and tech.

Each day, Zoomin.TV produces hundreds of stories that are gathered from a worldwide network of award-winning video journalists. Zoomin.TV produces stories on travel, culture, celebrities, fashion, food, science and technology. The new TV series Zoomin.TV Now and Zoomin.TV Latino feature the top stories each day from this diverse and entertaining collection of programming. “We are excited to bring our unique point of view and celebrated global storytelling to Wurl’s audience,” said Zoomin.TV General Manager, Jamie Weissenborn.

Wurl TV’s broadband channels are revolutionizing cable TV — allowing viewers to enjoy great programming the way they want. Viewers can sit back and watch the scheduled programming on each Zoomin.TV series or binge on past episodes on demand. Wurl’s channels are distributed through the Wurl TV Network to cable operators’ internet-connected set-top boxes.

“We’re thrilled to add to our ALT Channel these great original series from Zoomin.TV. We’re especially excited about adding Zoomin.TV Latino to our growing selection of Spanish-language programming,” said Sean Doherty, Wurl’s founder and CEO. “Our unique cable network is making it easier for online studios like Zoomin.TV to take advantage of cable TV’s unparalleled reach and viewer engagement in a way that provides viewers with the convenience of linear channels and the unprecedented choice of popular on-demand apps.”

MEDIA CONTACTS
Jamie Weissenborn
Zoomin.TV
j.weissenborn@zoomin.tv
+1 310-200-0836

Amy Bonetti
Big Mouth PR
amy@bigmouthpr.com
+1 415-407-9008

About Zoomin.TV

Video powerhouse Zoomin.TV creates 400+ short stories in 21 languages every day. These original stories are sourced by 3,500 Video Journalists around the world and distributed across its global Multi-Platform Network. There they are watched 3.3 billion times per month, allowing publishers to maximize and monetize their advertising inventory.

Zoomin.TV is also one of the world’s biggest multi-channel networks on YouTube, with 1.8 billion views per month generated by 20,000 selected creators.

Zoomin.TV Studios, Zoomin.TV’s next-generation media laboratory, works with the world’s biggest online stars to develop cutting-edge formats and deliver groundbreaking long-form television content.

Based in Amsterdam, with 18 offices on four continents, Zoomin.TV has been a part of the leading international digital entertainment group MTG since 2015.

About Wurl TV

Wurl TV is a next-gen media company that is redefining cable TV with new programming and a new viewing experience. Wurl’s millennial-targeted channels feature programming from the world’s top online studios and a revolutionary new viewing experience that combines scheduled viewing with on-demand access to each channel’s entire catalog of shows and episodes.

Wurl TV is specially targeted for use on 60-million-plus Internet-connected set-top boxes such as those now deployed by cable operators such as Comcast, Charter and DirecTV. Wurl is based in Palo Alto, CA. For more information, visit wurl.com.